• Director of Marketing Communications

    International Crane Foundation
    Job Description
    Director of Marketing Communications
    The International Crane Foundation (ICF) is looking for a visionary marketing leader who can deliver the unique story of our organization to multiple audiences. Over the past 40 years, ICF has grown from the dream of two college students to a world-renowned conservation effort to save the world’s cranes and the flyways and habitats they frequent.  Our new Director of Marketing and Communications will be instrumental in the future growth of these efforts. 

    What is it like to work at ICF? Prepare to be surrounded by people who are passionate for our mission, dedicated to the organization and engaged with their fellow staff and associates. Our ICF team is committed to fulfilling the dream that started 40+ years ago. Oh yeah, we also have a nice salary and benefit package, and you can play a critical role in promoting and expanding our mission across the U.S. and 55 countries around the world.  Does that sound like you?  

    This position may choose to base at ICF headquarters or be eligible to telecommute.
     
    Position Summary
     
    • Lead the development and execution of an integrated, multifaceted, measurable marketing communication strategy that elevates major gift activity, showcases ICF’s impact, and heightens understanding of the difference gifts make, capitalizing upon on-site, off-site, and staff resources. 
    • Identify key (target) audiences and create collateral that presents compelling gift opportunities, in collaboration with the ICF Board of Directors, Senior Management, Development and Communications teams. Lead the strategy design and creative process for fundraising appeals, including segmented messages for mass mail, digital media, and all other channels and tactics.
    • Serve as a key spokesperson for ICF, building relationships with media, key influencers, opinion leaders, and select stakeholders, and distributing press releases that reflect ICF’s mission and core messaging.
    • Build brand awareness amongst target audiences—build and protect equity in the ICF brand name, solicit and develop brand ambassadors.
    • Raise favorability and consideration with target audiences as measured against comparable organizations.
     
    Additional key responsibilities:
    • Maintain strong lines of communication and coordination with ICF development and communications staff, and work across other departments and programs to prioritize activities and resources, including leading interdepartmental marketing meetings.
    • Prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed.
    • Ensure consistency of key ICF messages, brand positioning and image, tone and voice in all communications, including print, web and new media, as well as through presence at headquarters site and among staff.
    • Develop, integrate, and implement a broad range of high value/high impact public relations activities.
    • Promote the destination, along with special events and opportunities on site, regionally, and globally.
     
     
     
     

    experience and knowledge required:
    • Bachelor’s Degree in Public Relations, Marketing, Communications, or Journalism ,Master’s Degree a plus and no less than  five years related marketing/communications experience.
    • Experience and skills utilizing diverse social media, a broad range of digital communications, and analytics
    • Experience and skills using word processing, spreadsheet, and power point software (MS Office) and internet search engines.
     
     
    For a full job description, please visit our website at www.savingcranes.org
     
    ICF offers a competitive salary and benefit package.
    To apply send cover letter and resume to icfjobs@savingcranes.org
    Please list subject:  Director of Marketing Communications
     
    ICF is an equal opportunity employer
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