Come and get your visitor guides

The 2026 Visitor Guide has arrived, and we’d love to get you all the copies you need.
This year’s cover, shot by Sage Media, features the Ochsner Park Zoo. The zoo is turning 100 years old this year!
Stop in at the Visitor Center to grab copies and help us show the world all the Baraboo Area has to offer.
Many thanks to ASJ Publishing for producing this year’s guide, and to all who supported this publication.
As always, this year’s Visitor Guide features a calendar of events, articles about our Big Top Parade and Oktoberfest, and a rundown of local attractions.
The business directory lists every one of our 400-plus members.
You also can find the visitor guide online.